Beyonce As A Mediated Symbol - 1524 Words

Taylor Covington PID: 720409631 Comm 140 Paper #2 Bryanne Young Beyoncà © as a Mediated Symbol Beyoncà ©. She’s one of the world’s most beloved pop stars, idolized and respected by millions of women and men around the world. What is it that makes Beyoncà © Knowles â€Å"Queen B† among the young people of today’s society? To state it simply, it is her role as a mediated symbol. She is an idol of women empowerment and beauty. Beyoncà ©, as a powerful and renowned black woman, alters the pre-existing hegemonic ideology of â€Å"white male† equaling power and success in American society. In doing so, she also reinforces the more modern concepts of this Post-Fordist society by â€Å"keeping different from the Jones’†. Though some sources disagree, this essay will argue that because of society’s hegemonic ideology surrounding what constitutes power and the â€Å"ideal woman†, Beyoncà © has become a revolutionary symbol representing minority and women empowerment through the use of media. As an symbol she has and is continuing to demonstrate more modern ideological structures, which in turn demonstrates continuously changing societal ideologies. Before delving into the specifics as to what makes Beyoncà © a revolutionary mediated symbol, it is important to shed light onto exactly what it means to be a symbol. In his introduction to The Semiotics of Eating and Drinking (2012), Paul Manning defines a symbol as â€Å"a sign that stands for its object by convention alone,† (p.10). In America, when we see a photograph ofShow MoreRelatedSocial Media And Its Impact On Society2655 Words   |  11 Pagesgender, sexuality, and class, and develop vocabulary and formal concepts with which to discuss race. She outlined six aspects to racial literacy: (a) racism as a ‘contemporary problem rather than a historical legacy,’ (b) how race and racism are ‘mediated by class, gender inequality, and heterosexuality,’ (c) the â€Å"cultural and symbolic value of Whiteness,† (d) racial identities are learned, (e) a ‘racial grammar and vocabulary,’ and (f) how ‘to interpret racial codes an d racialized practices’ (TwineRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCulture Creates Climate 516 †¢ Culture as a Liability 517 Creating and Sustaining Culture 519 How a Culture Begins 519 †¢ Keeping a Culture Alive 519 †¢ Summary: How Cultures Form 523 How Employees Learn Culture 523 Stories 523 †¢ Rituals 524 †¢ Material Symbols 524 †¢ Language 524 Creating an Ethical Organizational Culture 525 Creating a Positive Organizational Culture 527 Spirituality and Organizational Culture 529 What Is Spirituality? 529 †¢ Why Spirituality Now? 530 †¢ Characteristics of a Spiritual Organization